Today I have been thinking about Vision.
It's a popular theme.
How many companies or institutions have a Vision Statement?
If you don't have one then you're sidelined.
The implication is that you don't know your purpose or direction.
But it's all very well having a Vision Statement.
Writing them is the easy part - although that's not easy.
The difficult part is accomplishing the Vision.
The Vision Statement says what you want to be.
Or perhaps what you want people to think you are.
When an organisation has lost its Vision then it begins to decline.
It can be hard to set appropriate goals.
If the decline has been 2% a year for ten years then what should the Vision be?
Some might say 'Stop the Rot', or 'Arrest the Decline'.
Perhaps a more appropriate Vision might be 'Double or Quits'.
Assuming that the organisation does have an attractive benefit then surely it would be possible to involve a new person into the group. If everyone does that then the group will double in size. Is it too hard for each member to involve one new person each year? If everyone does that each year for 4 years there would be ten times as many members (allowing for some people to leave each year too). That might solve the budget problems too!
So what should our Vision Statement be?
How about 'Double Annually'?
A Fly Fisherman doesn't just have one lure.
He or she has a whole range of lures.
If one doesn't work then try another one.
Work through the whole range.
And if none of them work, then make some new lures.
Here's another Vision Statement -
If you don't at first succeed then try, try, try, ...
Friday, 16 May 2008
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